As the brand guardian, I ensured the updated modern tone flowed through every touchpoint. Collab campaigns and the customer emails launching them right down to in store signage.

As part of the creative team I also headed up the The AM Times. The online publication was born out of a need to tell more stories and explore the boundaries of Atelier Munro.

Each month, we released an issue on a different theme with a suite of articles that spanned interviews, product deep dives, cultural guides and styling how-tos. You can read a couple of favourites here and here and here.