Sofy

A leading edge women’s hygiene company from Japan was coming to Australia. Thing is, most sane women don’t find pad technology all that interesting. So we created a demonstration that was different – we literally brought it to life. The pad? A padded cell. The period? Little people in red suits, with nowhere to escape.

We wrote a loose script, cast five incredible improv actors and stuck ‘em in a box for six hours to watch the hilarity unfold. The action was cut into a series of short pre-rolls to be seeded across Youtube and other publishers.