TOMMY HILFIGER
Over three years freelancing in-house with the team, I worked across all the major labels: Tommy Hilfiger, Tommy Jeans, Tommy Sport, and Hilfiger Collection. Touching on collections, campaigns, social, e-newsletters, in store signage, events, you name it.
FROM PITCH TO PRODUCT
I've been involved in the collection process at almost every stage. Writing decks to sell in capsule concepts and designs, all the way through to crafting global messaging, press releases, campaign launch comms, naming products and the descriptions for each piece.
SOCIAL CAMPAIGNS
A good chunk of my time was spent concepting and copywriting for Tommy’s social channels to support seasonal collections, influencer partnerships and collab campaigns. A highlight included a new years campaign we managed to shoot at home mid-pandemic that garnered over 120,000 likes in its first four hours.
TOMMYLIVE
In response to the pandemic-driven shift to life online, Tommy created shoppable livestreams featuring celebs and fashion-insiders. I helped concept themes, episode content, researching, write scripts for the hosts and briefs for guests.
TOMMY APP
Plus a tonne of projects for Tommy's online presence. Like revamping their loyalty app with a new tone of voice, punchy product copy for e-commerce and editorial content for the app covering the latest collabs, trend alerts and seasonal drops.