Holly is an awarded Senior Copywriter & Creative. For over 11 years, she has brought brands to life in agency and in house. Shaping them from birth, crafting copy, concepting ideas, editorial storytelling, even naming the odd sneaker.
After receiving a Creative Communications degree from RMIT University, Holly was ranked #1 in Australia’s competitive Award School. Her next five years were spent in Melbourne’s creative agencies including one of the country’s best, Leo Burnett. She went on to win Young Lotus at AdFest, before moving to Amsterdam to collaborate directly with clients like Tommy Hilfiger. Her work includes award-winning campaigns for mental health organisation Beyond Blue and Australian fashion label Bonds. Now she’s back in Melbourne, she’s dipping her toe into the world developing podcasts with the team at The Peers Project.
When she’s not writing for brands, you can usually find her creating a silly children’s book with @samanthacurcio or looking like a human pretzel on a yoga mat. Got a project? Let’s talk.
Awards
Adfest Film
VAMFF Fashion Film Awards
Australian Fashion Film Awards
Effie Awards
Cannes Young Lions Vic
Young Glory
Services
Creative direction
Copywriting & editing
Concepting
Content & editorial
Branding
Tone of voice